Indeed, several companies including Microsoft, TripAdvisor, Twenga, Expedia, FairSearch showed that Google put forward its own research results on topics such as restaurants, hotels, flights, etc.. with price comparison tools. This preferential treatment is unacceptable to specialized sites that Brussels followed suit.
Google has had other charges of monopoly, including news sites for the misuse of their content. The giant agrees that each site can deny that its content is used by its services, without it disrupting their indexing and ranking by the search engine.
Finally, Google will no longer impose exclusivity clauses, for example, regarding contextual advertising.
All complainants and the European Commission have until late May to analyze the impact of Google’s commitments to define whether they are sufficient or not, and to make them mandatory. Otherwise, the giant could see them impose a record fine of nearly 10% of its global turnover.
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