Andy Warhol famously said that in the future, which is now, everyone would be famous for 15 minutes. Regretfully, that job was relegated to online memes, with human fame resting to thousands upon thousands of influencers. In this new world, an influencer can be famous to the people they want to talk to with various niches popping up every day.
But, however, enticing this popularity is, it is also quite dangerous. The more you grow your subscriber, follower, or audience base, the more chances there are to get in contact with the dark side of the internet. And, if you let this toxicity poison you, you can even become just as bad, without even knowing that you are doing something wrong.
That is why you need to work in advance. Secure your private information and mask your identity. There are even ways to do so without hiding your face, but you will need to become crafty.
With premium tools provided by companies like Le VPN, as well as some forethought about how you will promote what you have to offer without exposing your private information, you can become a famous content creator without having your private life suffer because of it.
It All About Making Yourself a Brand
When it comes to online marketing as it is, this is a very boomer statement. You don’t need a special logo that everyone will rally around or a catchy name that will sell. If you provide an excellent product and service, any name and sign you make will become symbols on their own.
But, from the cybersecurity perspective, making yourself only a brand might be a good idea. Unless pressed to do it at a moment where you can invest in real-time security, don’t give out your name, location, or any other personal information.
Advantages of Being an Influencer
First thing first: it is fun.
Also, it is very lucrative if you get on top. While you shouldn’t quit your day job after a single viral piece of content, there is quite a bit of moolah to be made by focusing your following towards the brands and products you like.
Finally, it can be a job you enjoy doing. Communicating with likeminded people and sharing your ideas with the world can be very fulfilling and bring you joy. And happiness should always be the end goal.
Risks of Being an Influencer
For the uninitiated, the internet can be a scary place. And, when you are famous, even a little bit, you will have three categories of people who might want to harm you, for different reasons.
These are not some people out there that simply disagree with you, but those that actually want to harm you.
Primarily, there are hackers, spammers, and other digital criminals who either want your money or your accounts to use as their own. Personal information of an influencer is just as valuable as cash.
Then, there are trolls, bullies, and twitter mobs. These may not be dangerous to your wallet, but will to your mind. A generous use of a block button is recommended if you feel someone is not coming in good faith. And, if you suffer from threats, report them to the police that instant.
While it is easy to become a Doomer over the current state of affairs, there is a workaround; both for those who want to become an influencer and the companies employing them. There are several examples of people creating whole carriers in content creation or digital marketing without impacting their private life.
For both parties, the best use of a VPN becomes disconnecting the private information of the influencer from their personality.
Use an Avatar
While you may not need to invest in a VR suit, creating a moniker and completely fabricated information behind it is a good idea. You can still talk and present ideas, and even discuss things about your lifestyle, but try to leave your private information out of it.
And, if you need to show your face, make sure that you cover your tracks by uploading through a VPN server and leaving a false name, email, and information in the back.
Hide Your Private Info
Cyber hygiene is a must. Always make sure not to leave your IP address visible and to form your internet personality without any connections with your real life.
While this won’t save you from people recognizing you at your workplace or even on the street, you will be protected from online loonies that will become infatuated with your perceived influence and maybe start stalking you.
Force an Idea, Not a Person
‘’No one cared who I was until I put on the mask’’ – Bane, Dark Knight Rises
Not a health mask, but a digital mask over your presence.
People don’t need to know where you live. You could (and should) reconnect over the VPN Ecuador server and select a random street in some Russian village as your address if that is what it takes.
If your ideas are good and your presentation is entertaining, you will be successful regardless, and with no risk to your person, property, or family.
If your dream is to share your personality and your ideas with the world, there shouldn’t be anything stopping you. But, you need to know how to protect yourself before you even start, because you never know what your break will be.
Use premium software like Le VPN to protect your devices, and don’t give out your private information to anyone. Real will recognize real, so just keep pushing!
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