The concept of the Internet of Things is to associate with chips all kinds of objects, and connect to a network. These objects include sensors and electronic systems become intelligent: a GPS integrated footwear, transport cards or contactless mobile wallet allowing remote payments in a store, while indicating its users the promotions of the day are some examples of these communicating objects. Each object is associated with a label and equipped with digital codes including its URL or IP address. The most commonly used technology for numeric labels is Radio Frequency IDentification (RFID) which enables objects to connect to a network through waves.
Through their electronic interfaces, various objects can thus access to the web and start surfing, without any human intervention. The expansion of the Internet allows the exchange of data over a network between an object and a human or a computer, and sometimes communicating with another object or another device. For example, printers with ink cartridges that are getting almost over will order new ones directly on the vendor’s site without the intervention of a person.
Indeed, all manufactured items may be concerned: you probably already own a washing machine which handles itself the consumption of water and electricity. Already some refrigerators prototypes can connect to the Internet, providing such content as recipes or links to online shopping selling sites. Places also can be connected: one can imagine an equipped forest which can send a tweet to alert firefighters of a fire starting or road that prevents a web network about some traffic problems.
Internet of Things can be used for many things. The estimated number of objects connected to the Internet should reach 25 billion worldwide in 2015. And this figure is expected to reach 50 billion by 2020. Interconnection should encourage the emergence of augmented reality, which is the juxtaposition of digital information on the real environment that surrounds us. These objects will become an endless source of information on you, your family and your habits. This is also a wealth of information that marketers and advertisers are really eager to use.
The economic potential of emerging market of Internet of Things is tremendous. But cyber security threats are also increasing, although they are already real and diversified with nomadism due to our smart phones for instance.
Then in the Web 4.0, the one of Things, one can imagine that cybercrime can intervene directly on products, by getting control over systems, including the diversion of RFID chips. One can thus imagine air conditioning systems in a hospital being taken over or set all traffic lights to green in a big city imposed again some threats.
To avoid becoming a target for marketers, be careful about the content you publish on the Web. Use the services of a VPN when you surf on the Internet and that, regardless of the place you are: all your Internet activities are anonymous and protected by a complex military coding type, using open VPN and PPTP VPN.
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